Released on: September 18, 2008, 5:29 pm

Press Release Author: BusinessSummaries.com

Industry: Management

Press Release Summary: Frank Jefkin’s book “Public Relations for Your Business”
seeks to teach readers exactly how to craft and implement the best PR campaign for a
business.

Press Release Body: Pity those poor companies that’ve tried so hard to craft PR
campaigns, only to see them land wide of the mark – or in some cases, fail outright
– because they weren’t organized and cohesive enough to cut the mustard.

Professional public relations advisers have always believed that an organized,
cohesive effort to develop a company’s reputation is likely to yield better results
than one which happens without any thought or organization. It may seem an obvious
truth, but many companies have in the past attempted to cut corners and do without
it. And as we’ve already pointed out, many of them have failed miserably.

PR is a dedicated need that needs to be filled by a dedicated person and service.
The person you approach to help you promote a product is probably quite different
from the one you should be talking to about managing your lobbying of parliament or
setting up a community relations program.

The good thing about PR is that it isn’t an all-in-one thing. It comes in all shapes
and sizes and each version has a pricetag to match. You’ll have to judge the level
of advice you need according to the problem you want to solve or the aspect of your
communications you want to manage.

Frank Jefkin’s book “Public Relations for Your Business” seeks to teach readers
exactly how to craft and implement the best PR campaign for a business. It aims to
take the mystery out of PR, and present it as a practical aspect of good business.
It demolishes a great many myths about PR and provides many examples of its
successful application.

Areas covered by the book include corporate identity, getting media coverage, public
relations on the internet, dealing with reporters and interviewers, sponsorship,
corporate advertising, and good customer relations.



Web Site: http://www.BusinessSummaries.com

Contact Details: 7891 W. Flagler Street,
Miami, FL 33144
(877) 358-4208
mail@bizsum.com